'How to clean windows' and 'best window cleaning solution' searches attract DIYers, not service buyers. These Home Depot shoppers want product recommendations, not professional cleaners. Without negative keywords, 20-30% of clicks are people avoiding hiring you.
A commercial building manager searching 'window cleaning service' needs a very different solution than a homeowner. Commercial means rope access, lifts, recurring contracts, and insurance requirements. Mixing these in one campaign creates generic messaging that wins neither.
'Window cleaning jobs' and 'window washer jobs near me' are employment searches. Without negative keywords, your ads reach people looking for work, not services. This is especially problematic for window cleaning where job searches are common.
Broad match keywords trigger your window cleaning company ads for searches like "window cleaning company jobs" and "window cleaning company salary". Without negative keywords, you're paying for clicks that will never convert.
Fix: Add comprehensive negative keyword lists and switch high-value keywords to exact match.
Your homepage isn't optimized for conversions. Window Cleaners who click ads expecting specific services bounce when they land on a generic page.
Fix: Create dedicated landing pages for each service with clear CTAs and matching message.
You're paying the same CPC at 3 AM as you are during peak hours. But window cleaning company searches convert differently throughout the day.
Fix: Analyze your conversion data by hour and day, then adjust bids accordingly.
Running the same ads for months means you're leaving performance on the table. Different messages resonate with different window cleaning company customers.
Fix: Run at least 3 ad variations per ad group and let Google optimize.
These keywords waste budget without delivering customers:
DIYers looking for tips, not services.
Product shoppers for DIY cleaning.
Employment seekers, not customers.
Equipment shoppers doing it themselves.
DIY information seekers.
Two powerful tools for window cleaners to improve your Google Ads performance
CPC Benchmarks
Average cost per click for window cleaners
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Window Cleaners Audit
Complete window cleaning company Google Ads guide