Pool service searches split between recurring maintenance customers (high lifetime value) and one-time repair calls. At $5.80 per click, building a route of weekly maintenance clients is far more valuable than chasing single repair jobs.
5 min
Audit time
6
Areas analyzed
Read-only
Account access
We've audited hundreds of pool service company accounts. Here are the most common budget leaks we find:
Pool repair keywords get more search volume but maintenance customers have 10-50x higher lifetime value. A $150 repair is one transaction; a $175/month maintenance client is $2,100/year. Most pool companies target repairs and neglect building recurring maintenance routes.
Pool searches spike 400%+ from winter to summer. Running flat budgets year-round means overspending in winter (few searches, high competition) and underspending in peak season when customers are actively choosing services.
Weekly maintenance, equipment repair, remodeling, and new construction are completely different buyers. Homeowners hiring weekly service want reliability; remodeling clients want design expertise. Generic 'pool company' campaigns fail to address specific needs.
Real data from LocalIQ 2025 (Home Services). See how your metrics compare to average pool service company advertisers.
$5.8
Average CPC
+10% vs $5.26 average
4.32%
Click-Through Rate
Clicks per impression
6.78%
Conversion Rate
Clicks to leads
$82.34
Cost Per Lead
+17% vs $70.11 average
Not all keywords are created equal. Here's which ones to target and which to avoid for pool service company Google Ads.
High-LTV recurring customer. One conversion worth $2,000+/year.
Generic but often maintenance intent. Worth capturing for route building.
Seasonal service that converts to weekly maintenance. Foot in door.
Higher ticket repair, leads to maintenance upsell conversation.
Urgent need, premium pricing. Often converts to ongoing service.
DIY pool owners buying supplies.
DIY research, not hiring professionals.
Product shoppers, not service customers.
Job seekers, not customers.
Price shoppers who don't value quality service.
Timing matters. Here's when pool service company demand peaks and how to allocate your budget throughout the year.
April, May, June
Increase budget 40-50% during peak demand
November, December, January, February
Reduce spend or focus on maintenance services
Mornings when homeowners are planning their day
First warm week of spring triggers 'pool opening' searches. Sustained 80°F+ weather drives swimming and maintenance demand.
Budget recommendations based on real LocalIQ 2025 (Home Services) data and typical pool service company ROI.
Minimum Monthly Budget
$1,200
~15 leads/month
Recommended Range
$2,000-$4,000/month (peak season)
Best ROI for most pool service company businesses
Cost Per Customer
$165
At 50% close rate
At $82 CPL and 50% close rate, each customer costs $165. Weekly maintenance at $175/month = $2,100/year. One maintenance sign-up covers 13 months of acquisition cost. Focus on recurring, not repairs.
Our AI audit checks every aspect of your Google Ads account against pool service company-specific best practices.
We check if maintenance, repair, and remodeling have separate campaigns—they need completely different messaging and bid strategies.
We identify if DIY keywords ('pool chemicals', 'how to clean pool') are wasting budget meant for service customers.
We verify maintenance ads emphasize reliability and consistency, while repair ads highlight expertise and fast response.
We check if you're differentiating lead value—a maintenance signup is worth 10x a single repair call.
We audit route efficiency targeting—pool service profitability depends on geographic density.
We score pages for service type clarity, pricing transparency, trust signals, and easy quote request forms.
Understanding your competition helps you find your edge. Here's what pool service company advertisers are up against.
Competition Level
moderate
110,000+ monthly searches for 'pool service near me' in the US (seasonal peaks)
Main competitors: National franchises (Pool Scouts, America's Swimming Pool), regional chains, local owner-operators
How to Win
Your Differentiator
Win with route density (fast response in concentrated areas), specialty services (salt systems, automation), or premium positioning (consistent technician, photo documentation).
"Shifted from repair keywords to maintenance campaigns. Signed 23 new weekly clients in two months. Route revenue up 40%."
— Pool Service Company Owner
Pay per audit. Use when you need it.
“$19.99 to find $1,400/mo in waste? Best ROI I've ever gotten.” — Elite Electric, San Diego CA
$19.99 per audit
“Paid for itself in 1 day”
— J.M., Plumber
$17.00 per audit
“Perfect for my 3 locations”
— T.K., Dentist
$15.00 per audit
“Use it monthly, always finds something”
— R.S., HVAC
$10.00 per audit
“Run it for all my clients now”
— M.L., Agency
Common questions about Google Ads for pool service company businesses
Successful pool companies invest $2,000-$4,000 monthly during peak season (March-July) and reduce to $500-1,000 or pause in winter. CPL averages $82, with 50% close rates making customer acquisition about $165. Key is focusing on maintenance clients with $2,000+/year LTV, not one-time repairs.