Privacy Policy

Introduction

PerfoAds (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Google Ads optimization platform and audit tools.

Data We Collect

Account Information

• Email address and name during registration
• Encrypted password (we never store plain text passwords)
• Optional business profile: company name, industry, goals

Google Ads Data

When you authorize via Google OAuth, we collect with read-only access:

• Campaign structure and settings
• Performance metrics (impressions, clicks, conversions, costs)
• Keywords and ad creative content
• Quality scores and optimization recommendations
• Device and geographic performance data

Important: We have read-only access. We cannot modify your Google Ads campaigns without explicit user action.

Audit Tool Data

When you use the PerfoAds Audit tool, we additionally collect:

• Website Content: We use Firecrawl, a third-party service, to extract and analyze content from website URLs you provide. This helps our AI understand your business context for personalized recommendations.
• Landing Page Screenshots: We use ScreenshotAPI.net to capture visual screenshots of landing pages you specify for conversion rate optimization (CRO) analysis.
• Audit Purchase Data: When you purchase audit credits, we process your transaction through Stripe. We store your purchase history and credit balance but never store your full payment card details.

Payment Information

Payment details are processed through Stripe (for audit credits) or LemonSqueezy (for subscriptions). We never store your full credit card information on our servers.

How We Use Your Data

• Display your campaigns and performance metrics in your dashboard
• Generate AI-powered audit reports and recommendations via Anthropic's Claude
• Analyze your landing pages for CRO opportunities
• Send performance alerts and custom reports
• Process payments and manage your account
• Improve our services and develop new features

Third-Party Services

We use the following third-party services to operate PerfoAds:

Google API Compliance

PerfoAds's use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

We restrict data use to stated service features and explicitly prohibit: advertising purposes, generalized AI training, credit assessments, and data sales.

Data Security

We implement industry-standard security measures including:

• AES-256 encryption for data at rest
• TLS 1.3 encryption for data in transit
• Regular security audits and penetration testing
• Access controls and authentication requirements

Your Rights

You have the right to:

• Revoke Access: Disconnect your Google Ads account anytime from your dashboard or Google account settings
• Delete Account: Request complete account deletion (processed within 5 business days)
• Data Export: Request a copy of your data
• Opt Out: Manage marketing email preferences through your dashboard

Contact Us

For privacy-related questions or requests, contact us at: support@perfoads.com

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or through our platform. Continued use of PerfoAds after changes constitutes acceptance of the updated policy.