$1,200
Minimum Monthly
~22 leads/month
$1,500-$3,500/month
Recommended Range
Best ROI sweet spot
$121
Cost Per Customer
40% close rate
At $48.50 CPL and 40% close rate, each customer costs $121 to acquire. Residential averages $200-400 per cleaning. Commercial contracts: $500-5,000+ per cleaning, recurring quarterly. One commercial contract justifies months of ad spend. Prioritize commercial lead acquisition.
March, April, May, September, October, November
Consider 20-50% budget increase
December, January, February
Reduce or reallocate spend
Allocate 60% to spring and fall peaks. Commercial campaigns can run steadily year-round—building maintenance schedules are consistent. Residential campaigns should surge in spring and pre-holidays while reducing in winter.
Two powerful tools for window cleaners to improve your Google Ads performance
CPC Benchmarks
Average cost per click for window cleaners
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Window Cleaners Audit
Complete window cleaning company Google Ads guide