Carpet cleaning is a commoditized service where customers focus heavily on price. At $6.20 per click, competing on 'carpet cleaning near me' means battling for price-sensitive customers who get 5 quotes before booking.
5 min
Audit time
6
Areas analyzed
Read-only
Account access
We've audited hundreds of carpet cleaning company accounts. Here are the most common budget leaks we find:
Carpet cleaning has become highly commoditized. Most searchers are comparing prices across 4-5 companies. Generic 'carpet cleaning' campaigns attract these price-shoppers who book whoever's cheapest, then complain about upsells.
Pet stain removal, oriental rug cleaning, commercial cleaning, and water damage restoration all command premium pricing but require separate targeting. Most carpet cleaners lump everything into generic campaigns, missing higher-margin opportunities.
Commercial carpet cleaning contracts ($500-5,000/month recurring) are worth far more than one-time residential jobs ($150-300). Without separate campaigns, commercial decision-makers see residential pricing and messaging.
Real data from LocalIQ 2025 (Cleaning Services). See how your metrics compare to average carpet cleaning company advertisers.
$6.2
Average CPC
+18% vs $5.26 average
4.67%
Click-Through Rate
Clicks per impression
7.21%
Conversion Rate
Clicks to leads
$81.45
Cost Per Lead
+16% vs $70.11 average
Not all keywords are created equal. Here's which ones to target and which to avoid for carpet cleaning company Google Ads.
Specific problem, willing to pay for specialized treatment. Higher ticket than basic cleaning.
B2B customers = recurring revenue. One contract worth 20+ residential jobs.
Specialty service, premium pricing. Customers have high-value rugs, expect to pay more.
Time-sensitive (move-out deadline), less price-sensitive, often larger jobs.
Emergency service, premium pricing. Time-critical so customers don't shop as much.
Extreme price shoppers unlikely to become repeat customers.
DIY searchers, not hiring professionals.
Renting machines to do it themselves.
Pure price shoppers, low margin, high complaint rate.
Buying equipment for DIY, not hiring service.
Timing matters. Here's when carpet cleaning company demand peaks and how to allocate your budget throughout the year.
March, April, September, October
Increase budget 40-50% during peak demand
December, January, February
Reduce spend or focus on maintenance services
Mornings and early afternoons when homeowners are available for service
Spring cleaning season drives demand. Also post-holiday (January) for stain removal from parties.
Budget recommendations based on real LocalIQ 2025 (Cleaning Services) data and typical carpet cleaning company ROI.
Minimum Monthly Budget
$1,200
~15 leads/month
Recommended Range
$1,800-$3,500/month
Best ROI for most carpet cleaning company businesses
Cost Per Customer
$163
At 50% close rate
At $81 CPL and 50% close rate, each customer costs $163. Average job = $225. Profit margin is thin unless you build repeat customers or land commercial contracts.
Our AI audit checks every aspect of your Google Ads account against carpet cleaning company-specific best practices.
We check if residential, commercial, and specialty services have separate campaigns with tailored messaging.
We identify if DIY and price-focused keywords are draining budget from higher-intent service searches.
We verify ads speak to specific needs—pet stain expertise, eco-friendly products, commercial capabilities—not generic cleaning.
We check if you're tracking online bookings, phone calls, and quote requests separately.
We audit service area targeting—carpet cleaning is local, there's no value in leads outside your service radius.
We score pages for service-specific content, booking ease, trust signals (certifications, reviews), and clear pricing.
Understanding your competition helps you find your edge. Here's what carpet cleaning company advertisers are up against.
Competition Level
high
200,000+ monthly searches for 'carpet cleaning near me' in the US
Main competitors: Stanley Steemer, Chem-Dry, Zerorez, local companies, franchise operations
How to Win
Your Differentiator
Win with specialty services (pet, oriental, commercial), eco-friendly/non-toxic positioning, or service guarantees that reduce purchase risk.
"The audit found 28% of budget went to DIY searches. Redirected to commercial and pet stain keywords—average ticket increased 40%."
— Carpet Cleaning Business Owner
Pay per audit. Use when you need it.
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$19.99 per audit
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— J.M., Plumber
$17.00 per audit
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$10.00 per audit
“Run it for all my clients now”
— M.L., Agency
Common questions about Google Ads for carpet cleaning company businesses
Successful carpet cleaning businesses typically invest $1,500-$3,500 monthly. With CPL around $81 and 50% booking rates, customer acquisition costs about $163. Average residential job is $225, so margins are thin. Focus on specialty services (pet stains, oriental rugs) and commercial contracts where profits are better.