Tree services range from $150 trims to $15,000 removals. At $7.90 per click, generic 'tree service' campaigns attract a mix of small maintenance jobs and major removal projects—missing the opportunity to target high-value work specifically.
5 min
Audit time
6
Areas analyzed
Read-only
Account access
We've audited hundreds of tree service company accounts. Here are the most common budget leaks we find:
Tree trimming ($150-500) and large tree removal ($1,500-15,000) are vastly different jobs requiring different equipment, crews, and expertise. Generic campaigns attract mostly small jobs, while competitors specifically targeting removal projects capture the high-value work.
Storm damage creates urgent demand where customers will pay premium rates for immediate response. Without dedicated storm response campaigns ready to activate, you miss the highest-margin work of the year.
Stump grinding is a high-margin add-on service that many tree companies neglect in advertising. These customers already have trees removed and just need stump gone—easy upsells with minimal sales effort.
Real data from LocalIQ 2025 (Landscaping Services). See how your metrics compare to average tree service company advertisers.
$7.9
Average CPC
+50% vs $5.26 average
4.56%
Click-Through Rate
Clicks per impression
6.89%
Conversion Rate
Clicks to leads
$108.67
Cost Per Lead
+55% vs $70.11 average
Not all keywords are created equal. Here's which ones to target and which to avoid for tree service company Google Ads.
High-ticket service ($800-5,000+). Worth the premium CPC for large jobs.
Storm damage = urgent need, premium pricing, less price shopping.
High-margin standalone service. Easy jobs, good profit.
Recurring maintenance work. Builds client relationships for larger future jobs.
Specific need, clear urgency (safety concern). Higher ticket than trimming.
Curiosity searches, not service needs.
DIY research, dangerous to encourage.
DIYers buying equipment.
Job seekers, not customers.
People looking for wood-value offset. Time wasters.
Timing matters. Here's when tree service company demand peaks and how to allocate your budget throughout the year.
March, April, October, November
Increase budget 40-50% during peak demand
December, January, February
Reduce spend or focus on maintenance services
Morning hours (7-10am) when homeowners are home and can point out specific concerns
Storm forecasts drive emergency searches. Post-storm 24-48 hours are highest-value. Spring leaf-out reveals dead branches. Fall leaf-drop exposes tree structure issues.
Budget recommendations based on real LocalIQ 2025 (Landscaping Services) data and typical tree service company ROI.
Minimum Monthly Budget
$1,800
~17 leads/month
Recommended Range
$2,500-$5,000/month
Best ROI for most tree service company businesses
Cost Per Customer
$217
At 50% close rate
At $109 CPL and 50% close rate, each customer costs $217. Average trimming = $350, removal = $1,800. Focus on removal keywords—one large job covers a month of ad spend.
Our AI audit checks every aspect of your Google Ads account against tree service company-specific best practices.
We check if you're separating high-ticket removal from routine trimming—they need different bids and messaging.
We identify if DIY keywords and tire-kickers ('free tree removal') are draining budget from legitimate service seekers.
We verify removal ads emphasize capability and safety credentials, while maintenance ads focus on tree health and property value.
We check if you're valuing leads by job type—a removal inquiry is worth 5x a trimming lead.
We audit if targeting matches your crew deployment capability—tree service has meaningful travel time costs.
We score pages for capability demonstration: equipment photos, ISA credentials, insurance certificates, and clear service area.
Understanding your competition helps you find your edge. Here's what tree service company advertisers are up against.
Competition Level
high
140,000+ monthly searches for 'tree service near me' in the US
Main competitors: National chains (Davey Tree, Bartlett), regional companies with crane equipment, local owner-operators
How to Win
Your Differentiator
Win with equipment capability (you have a crane for big jobs), ISA certification, emergency response speed, or specialization (hazardous removals, large tree focus).
"Created dedicated removal campaigns. Average job size went from $600 to $2,100. Same ad spend, 3x the revenue."
— Tree Service Company Owner
Pay per audit. Use when you need it.
“$19.99 to find $1,400/mo in waste? Best ROI I've ever gotten.” — Elite Electric, San Diego CA
$19.99 per audit
“Paid for itself in 1 day”
— J.M., Plumber
$17.00 per audit
“Perfect for my 3 locations”
— T.K., Dentist
$15.00 per audit
“Use it monthly, always finds something”
— R.S., HVAC
$10.00 per audit
“Run it for all my clients now”
— M.L., Agency
Common questions about Google Ads for tree service company businesses
Successful tree companies invest $2,500-$5,000 monthly. CPL averages $109, with 50% close rates putting customer acquisition around $217. The key is targeting high-value work: tree removal ($800-5,000+) versus trimming ($150-500). One large removal covers a month of ad spend.