Painting projects range from $500 cabinet refreshes to $15,000 whole-home repaints. At $5.90 per click, generic 'painter near me' campaigns attract mostly small touch-up requests, leaving high-value projects to competitors with targeted messaging.
5 min
Audit time
6
Areas analyzed
Read-only
Account access
We've audited hundreds of painting contractor accounts. Here are the most common budget leaks we find:
Generic painting keywords attract a high volume of small job requests—single rooms, touch-ups, accent walls ($300-800). Meanwhile, whole-home repaints ($5,000-15,000) and commercial projects require specific targeting to capture.
Interior and exterior painting have different seasonality, price points, and decision cycles. Exterior is weather-dependent with higher tickets; interior is year-round. Combining them wastes budget and delivers poor message match.
Commercial painting contracts ($10,000-100,000) provide more consistent revenue than residential one-offs. Without dedicated commercial campaigns, property managers and business owners see residential messaging and look elsewhere.
Real data from LocalIQ 2025 (Home Services). See how your metrics compare to average painting contractor advertisers.
$5.9
Average CPC
+12% vs $5.26 average
4.12%
Click-Through Rate
Clicks per impression
5.89%
Conversion Rate
Clicks to leads
$96.78
Cost Per Lead
+38% vs $70.11 average
Not all keywords are created equal. Here's which ones to target and which to avoid for painting contractor Google Ads.
Whole-home intent vs single room. Higher ticket projects.
High-ticket work ($3,000-15,000). Weather-dependent seasonality.
B2B contracts with higher value and repeat potential.
Specialty service with good margins. Kitchen refresh market.
Research phase but large project intent. Worth capturing for follow-up.
Inspiration browsers, not ready to hire.
DIY intent, will do it themselves.
Job seekers, not customers.
DIYers buying brushes and paint.
Price shoppers who undervalue quality work.
Timing matters. Here's when painting contractor demand peaks and how to allocate your budget throughout the year.
April, May, June, September, October
Increase budget 40-50% during peak demand
December, January, February
Reduce spend or focus on maintenance services
Mornings when homeowners are home and available for estimates
Exterior painting requires specific conditions. First dry week of spring floods searches. Late fall 'before winter' urgency drives September-October rush.
Budget recommendations based on real LocalIQ 2025 (Home Services) data and typical painting contractor ROI.
Minimum Monthly Budget
$1,500
~15 leads/month
Recommended Range
$2,500-$5,000/month
Best ROI for most painting contractor businesses
Cost Per Customer
$242
At 40% close rate
At $97 CPL and 40% close rate, each customer costs $242. Average interior room = $500, whole house interior = $4,500, exterior = $6,500. Focus on larger projects where acquisition cost is smaller percentage.
Our AI audit checks every aspect of your Google Ads account against painting contractor-specific best practices.
We check if interior, exterior, and commercial have separate campaigns with appropriate seasonal budgets and messaging.
We identify if DIY keywords and inspiration searches are draining budget from project-ready customers.
We verify exterior ads mention weather-appropriate timing, while interior ads emphasize year-round availability and minimal disruption.
We check if you're tracking quote requests, phone calls, and form fills—painting is heavily phone-driven for estimates.
We audit if targeting matches your crew deployment—painting has meaningful travel time costs.
We score pages for portfolio photos, reviews, service descriptions, and easy quote request forms.
Understanding your competition helps you find your edge. Here's what painting contractor advertisers are up against.
Competition Level
high
185,000+ monthly searches for 'painters near me' in the US
Main competitors: CertaPro, Five Star Painting, local established contractors, individual painters
How to Win
Your Differentiator
Win with specialization (cabinet refinishing, historic homes), speed (available this week when competitors book out), or commercial capability (insurance, OSHA compliance).
"Separated interior, exterior, and cabinet campaigns. Average project value jumped from $1,200 to $3,400. Same ad spend, much better ROI."
— Painting Contractor Owner
Pay per audit. Use when you need it.
“$19.99 to find $1,400/mo in waste? Best ROI I've ever gotten.” — Elite Electric, San Diego CA
$19.99 per audit
“Paid for itself in 1 day”
— J.M., Plumber
$17.00 per audit
“Perfect for my 3 locations”
— T.K., Dentist
$15.00 per audit
“Use it monthly, always finds something”
— R.S., HVAC
$10.00 per audit
“Run it for all my clients now”
— M.L., Agency
Common questions about Google Ads for painting contractor businesses
Successful painting contractors invest $2,000-$5,000 monthly. With CPL around $97 and 40% close rates, customer acquisition costs about $242. This math works for larger projects (whole house at $4,500+, exterior at $6,500+) but not for small room touch-ups. Target high-value keywords to improve average ticket.