Residential cleaning is a trust business—you're letting strangers into your home. At $4.85 per click, the real challenge isn't getting clicks, it's converting them into recurring customers with high lifetime value.
5 min
Audit time
6
Areas analyzed
Read-only
Account access
We've audited hundreds of cleaning service accounts. Here are the most common budget leaks we find:
Most cleaning searches are for recurring service (weekly/biweekly) but ads and landing pages fail to emphasize the subscription model. One-time deep cleans are fine, but recurring clients have 10-20x higher lifetime value. Generic messaging fails to convert browsers into subscriptions.
Letting cleaners into your home requires trust. Most cleaning company ads are identical—'professional', 'reliable', 'affordable'. Without concrete trust signals (background checks, bonding, insurance, review scores), you blend in with everyone else.
Commercial cleaning contracts ($1,000-10,000/month) are worth 50-100x a residential visit. Without separate campaigns, commercial decision-makers see residential pricing and wonder if you have business capabilities.
Real data from LocalIQ 2025 (Cleaning Services). See how your metrics compare to average cleaning service advertisers.
$4.85
Average CPC
-8% vs $5.26 average
4.23%
Click-Through Rate
Clicks per impression
6.45%
Conversion Rate
Clicks to leads
$72.89
Cost Per Lead
+4% vs $70.11 average
Not all keywords are created equal. Here's which ones to target and which to avoid for cleaning service Google Ads.
High-LTV recurring customer. One sign-up worth $3,000+/year.
Explicit recurring intent. These are your best customers.
B2B clients = contracts worth 50-100x residential.
Time-sensitive, willing to pay premium. Clear deadline motivates booking.
Higher ticket than regular cleaning. Often converts to recurring.
Job seekers, not customers.
DIY searchers.
People buying products to clean themselves.
Unlikely to become paying customers.
DIY enthusiasts, not service buyers.
Timing matters. Here's when cleaning service demand peaks and how to allocate your budget throughout the year.
March, April, May, September
Increase budget 40-50% during peak demand
December, January
Reduce spend or focus on maintenance services
Mid-morning (9-11am) when homeowners are planning their week
Spring cleaning season (March-May) drives major demand spike. Post-holiday (January) sees deep cleaning surge. Move-in/out peaks with apartment lease cycles (end of month).
Budget recommendations based on real LocalIQ 2025 (Cleaning Services) data and typical cleaning service ROI.
Minimum Monthly Budget
$1,200
~16 leads/month
Recommended Range
$1,800-$3,500/month
Best ROI for most cleaning service businesses
Cost Per Customer
$146
At 50% close rate
At $73 CPL and 50% close rate, each customer costs $146. One-time clean = $200. Recurring biweekly client = $5,200/year. Focus on converting to recurring—even 2-3 per month dramatically increases revenue.
Our AI audit checks every aspect of your Google Ads account against cleaning service-specific best practices.
We check if you're separating recurring service campaigns from one-time deep cleans—they need different value propositions.
We identify if DIY and job seeker keywords are wasting budget meant for service customers.
We verify ads emphasize trust (background checks, insurance) and convenience (easy booking, consistent cleaners).
We check if you're differentiating lead value—a recurring sign-up is worth 20x a one-time inquiry.
We audit routing efficiency—cleaning profitability depends on minimizing drive time between appointments.
We score pages for trust signals, easy booking, clear pricing, and recurring service emphasis.
Understanding your competition helps you find your edge. Here's what cleaning service advertisers are up against.
Competition Level
high
250,000+ monthly searches for 'house cleaning' in the US
Main competitors: Merry Maids, Molly Maid, The Maids, local family operations, individual cleaners
How to Win
Your Differentiator
Win with trust signals (background-checked, bonded, insured), consistency (same cleaner each visit), specialization (green cleaning, luxury homes), or convenience (online booking, flexible scheduling).
"Changed from 'affordable cleaning' messaging to 'background-checked, bonded team'. Close rate jumped 45%. Recurring sign-ups doubled."
— Cleaning Service Owner
Pay per audit. Use when you need it.
“$19.99 to find $1,400/mo in waste? Best ROI I've ever gotten.” — Elite Electric, San Diego CA
$19.99 per audit
“Paid for itself in 1 day”
— J.M., Plumber
$17.00 per audit
“Perfect for my 3 locations”
— T.K., Dentist
$15.00 per audit
“Use it monthly, always finds something”
— R.S., HVAC
$10.00 per audit
“Run it for all my clients now”
— M.L., Agency
Common questions about Google Ads for cleaning service businesses
Successful cleaning companies invest $1,500-$3,500 monthly. With CPL around $73 and 50% close rates, customer acquisition costs about $146. The key metric is recurring vs one-time: a biweekly client is worth $5,200/year vs $200 for one-time. Focus spend on recurring customer acquisition.