Window cleaning searches mix commercial building managers needing quarterly service with homeowners wanting $150 cleanings. At $4.25 per click, failing to separate these audiences wastes budget on mismatched messaging. Commercial contracts are 10-50x more valuable than residential.
5 min
Audit time
6
Areas analyzed
Read-only
Account access
We've audited hundreds of window cleaning company accounts. Here are the most common budget leaks we find:
'How to clean windows' and 'best window cleaning solution' searches attract DIYers, not service buyers. These Home Depot shoppers want product recommendations, not professional cleaners. Without negative keywords, 20-30% of clicks are people avoiding hiring you.
A commercial building manager searching 'window cleaning service' needs a very different solution than a homeowner. Commercial means rope access, lifts, recurring contracts, and insurance requirements. Mixing these in one campaign creates generic messaging that wins neither.
'Window cleaning jobs' and 'window washer jobs near me' are employment searches. Without negative keywords, your ads reach people looking for work, not services. This is especially problematic for window cleaning where job searches are common.
Real data from WordStream 2025 (Home Services). See how your metrics compare to average window cleaning company advertisers.
$4.25
Average CPC
-19% vs $5.26 average
4.95%
Click-Through Rate
Clicks per impression
7.82%
Conversion Rate
Clicks to leads
$48.5
Cost Per Lead
-31% vs $70.11 average
Not all keywords are created equal. Here's which ones to target and which to avoid for window cleaning company Google Ads.
'Service' indicates hiring intent, not DIY. Local targeting reaches actual customers.
Commercial clients have recurring contracts and much higher lifetime value.
'Near me' signals active search for local service provider, not information.
Specialty service requiring professional equipment. No DIY competition.
Clearly qualified residential search with local intent.
DIYers looking for tips, not services.
Product shoppers for DIY cleaning.
Employment seekers, not customers.
Equipment shoppers doing it themselves.
DIY information seekers.
Timing matters. Here's when window cleaning company demand peaks and how to allocate your budget throughout the year.
March, April, May, September, October, November
Increase budget 40-50% during peak demand
December, January, February
Reduce spend or focus on maintenance services
Business hours for commercial inquiries. Weekday evenings and Saturday mornings for residential.
Spring cleaning drives March-May surge as homeowners emerge from winter. Pre-holiday (November) spike for entertaining. Rain creates post-storm demand. Commercial buildings often have quarterly schedules unaffected by seasons.
Budget recommendations based on real WordStream 2025 (Home Services) data and typical window cleaning company ROI.
Minimum Monthly Budget
$1,200
~25 leads/month
Recommended Range
$1,500-$3,500/month
Best ROI for most window cleaning company businesses
Cost Per Customer
$121
At 40% close rate
At $48.50 CPL and 40% close rate, each customer costs $121 to acquire. Residential averages $200-400 per cleaning. Commercial contracts: $500-5,000+ per cleaning, recurring quarterly. One commercial contract justifies months of ad spend. Prioritize commercial lead acquisition.
Our AI audit checks every aspect of your Google Ads account against window cleaning company-specific best practices.
We check if you're separating residential from commercial campaigns—they're completely different businesses.
We identify if you're paying for 'window cleaning tips' or 'squeegee' searches from DIYers.
We audit whether you're reaching building managers and property managers with appropriate messaging.
We verify both quote requests and phone calls are tracked—many customers call directly.
We analyze if you're promoting add-on services: pressure washing, gutter cleaning, screen cleaning.
We score pages for trust signals: insurance documentation, before/after photos, commercial portfolio, and clear pricing.
Understanding your competition helps you find your edge. Here's what window cleaning company advertisers are up against.
Competition Level
moderate
62,000+ monthly searches for 'window cleaning near me' in the US
Main competitors: Multi-service cleaning companies, commercial janitorial firms, solo operators, and franchise operations
How to Win
Your Differentiator
Win with commercial specialization (high-rise certified), additional services (pressure washing, gutter cleaning), scheduling flexibility, or premium residential positioning (estate homes).
"We were treating commercial and residential the same and losing commercial bids. The audit created separate campaigns with commercial-focused landing pages. We landed a 15-building property management contract that tripled our monthly revenue."
— Window Cleaning Company Owner
Pay per audit. Use when you need it.
“$19.99 to find $1,400/mo in waste? Best ROI I've ever gotten.” — Elite Electric, San Diego CA
$19.99 per audit
“Paid for itself in 1 day”
— J.M., Plumber
$17.00 per audit
“Perfect for my 3 locations”
— T.K., Dentist
$15.00 per audit
“Use it monthly, always finds something”
— R.S., HVAC
$10.00 per audit
“Run it for all my clients now”
— M.L., Agency
Common questions about Google Ads for window cleaning company businesses
Window cleaning companies typically invest $1,500-$3,500 monthly. This is among the more affordable service categories ($48.50 average CPL). The key is separating residential and commercial campaigns. Commercial has 10-50x the client value, justifying higher acquisition costs. Start with $1,200/month minimum. Increase during spring and fall peaks. Commercial campaigns should run year-round as building maintenance schedules are consistent.