$4.25
Average CPC
-19% vs $5.26 average
4.95%
Average CTR
7.82%
Conversion Rate
$48.5
Cost Per Lead
-31% vs $70.11 average
Source: WordStream 2025 (Home Services)
Not all window cleaning company keywords cost the same. Here's what you can expect to pay based on search intent:
'Service' indicates hiring intent, not DIY. Local targeting reaches actual customers.
Commercial clients have recurring contracts and much higher lifetime value.
'Near me' signals active search for local service provider, not information.
Specialty service requiring professional equipment. No DIY competition.
Clearly qualified residential search with local intent.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your window cleaning company campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when window cleaning company searches convert best. Business hours for commercial inquiries. Weekday evenings and Saturday mornings for residential.
These keywords drain your budget without delivering quality leads:
DIYers looking for tips, not services.
Product shoppers for DIY cleaning.
Employment seekers, not customers.
Equipment shoppers doing it themselves.
DIY information seekers.
At $4.25 per click, here's what you need to generate leads:
Minimum Monthly Budget
$1,200
Recommended Range
$1,500-$3,500/month
At $48.50 CPL and 40% close rate, each customer costs $121 to acquire. Residential averages $200-400 per cleaning. Commercial contracts: $500-5,000+ per cleaning, recurring quarterly. One commercial contract justifies months of ad spend. Prioritize commercial lead acquisition.
Common Mistakes
7 costly Google Ads mistakes for window cleaners
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Window Cleaners Audit
Complete window cleaning company Google Ads guide