Appliance repair clicks cost $7.50 average, but most searches are people Googling error codes hoping for a DIY fix. At that price, paying for someone watching a YouTube video about their washer's E3 code kills your ROI. Our audit separates repair-ready customers from DIY troubleshooters.
5 min
Audit time
6
Areas analyzed
Read-only
Account access
We've audited hundreds of appliance repair company accounts. Here are the most common budget leaks we find:
'Washer won't spin' and 'refrigerator not cooling' searches are often people diagnosing problems themselves. They'll Google the error code, watch a YouTube video, and attempt the fix. Your ads pay for clicks from people actively trying to avoid calling a repair company.
Someone searching 'dishwasher not working' might be researching whether to repair or replace. These undecided shoppers often call for estimates just to compare against new appliance prices—then buy new instead of repairing. Wasted service calls.
Each appliance brand has different parts availability, repair complexity, and customer demographics. Mixing 'Sub-Zero repair' (luxury, high-ticket) with 'Frigidaire repair' (basic, price-sensitive) in one campaign means one-size-fits-all messaging that serves neither audience well.
Real data from WordStream 2025 (Home Services). See how your metrics compare to average appliance repair company advertisers.
$7.5
Average CPC
+43% vs $5.26 average
5.25%
Click-Through Rate
Clicks per impression
7.68%
Conversion Rate
Clicks to leads
$85.25
Cost Per Lead
+22% vs $70.11 average
Not all keywords are created equal. Here's which ones to target and which to avoid for appliance repair company Google Ads.
'Near me' signals they've decided to call someone, not troubleshoot further.
Brand-specific search indicates specific appliance needing professional help.
'Same day' indicates urgency. Food is spoiling—they're not watching YouTube videos.
'Company' signals they want a business, not DIY tutorials.
'Service' keyword indicates hiring intent, not diagnostic research.
DIY troubleshooters looking up codes, not calling for service.
DIYers wanting tutorials, not professional repair.
DIY repairers buying parts for self-service.
Undecided shoppers often choosing replacement.
Career seekers, not customers needing repair.
Timing matters. Here's when appliance repair company demand peaks and how to allocate your budget throughout the year.
June, July, August, November, December
Increase budget 40-50% during peak demand
February, March, April
Reduce spend or focus on maintenance services
Morning (7-10am) when people discover broken appliances. Evening (5-8pm) after work. Weekend mornings when appliance issues disrupt household routines.
Summer heat strains refrigerators and AC units—July/August peak for cooling appliance repairs. Thanksgiving through New Year is kitchen appliance peak as cooking increases. Spring is slowest.
Budget recommendations based on real WordStream 2025 (Home Services) data and typical appliance repair company ROI.
Minimum Monthly Budget
$2,000
~23 leads/month
Recommended Range
$2,500-$5,000/month
Best ROI for most appliance repair company businesses
Cost Per Customer
$213
At 40% close rate
At $85.25 CPL and 40% close rate, each customer costs $213 to acquire. Average repair ticket: $200-450. First job often breaks even, but appliance repair has high repeat and referral rates. Customers with older homes have multiple appliances and call you first next time.
Our AI audit checks every aspect of your Google Ads account against appliance repair company-specific best practices.
We check if you're separating by appliance type (kitchen vs laundry) and brand tier (luxury vs standard).
We identify if you're paying for 'error code' and 'how to fix' searches from DIY troubleshooters.
We audit whether ads emphasize same-day service—broken appliances create urgent need.
We verify phone call tracking works—most appliance repair is booked by phone due to urgency.
We analyze if premium brand campaigns (Sub-Zero, Viking) have appropriate messaging and landing pages.
We score pages for repair trust signals: manufacturer certifications, parts inventory, service guarantees, and same-day availability.
Understanding your competition helps you find your edge. Here's what appliance repair company advertisers are up against.
Competition Level
high
110,000+ monthly searches for 'appliance repair near me' in the US
Main competitors: National franchises (Sears Home Services), manufacturer-authorized servicers, local multi-appliance companies, and specialized single-brand repair
How to Win
Your Differentiator
Win with same-day/emergency service, premium brand specialization (Sub-Zero, Viking, Wolf), parts inventory for fast repairs, or warranty program partnerships.
"Half our clicks were from people Googling error codes to fix things themselves. The audit added negative keywords for 'error code' and 'how to fix' and emphasized same-day service in ads. Our booking rate doubled overnight."
— Appliance Repair Company Owner
Pay per audit. Use when you need it.
“$19.99 to find $1,400/mo in waste? Best ROI I've ever gotten.” — Elite Electric, San Diego CA
$19.99 per audit
“Paid for itself in 1 day”
— J.M., Plumber
$17.00 per audit
“Perfect for my 3 locations”
— T.K., Dentist
$15.00 per audit
“Use it monthly, always finds something”
— R.S., HVAC
$10.00 per audit
“Run it for all my clients now”
— M.L., Agency
Common questions about Google Ads for appliance repair company businesses
Appliance repair companies typically invest $2,500-$5,000 monthly. Higher than some home services due to DIY filtering challenges and competition. The key is eliminating DIY troubleshooter clicks—people Googling error codes represent 30-40% of search volume. Start with $2,000/month minimum. Increase during summer (refrigerators) and holiday season (kitchen appliances). Same-day emergency keywords justify premium spend.