Moving is a one-time purchase with intense comparison shopping. At $12.50 per click for 'movers near me', you're paying premium rates for customers who will get 5+ quotes before deciding. Converting that click into a booked move requires perfect follow-up.
5 min
Audit time
6
Areas analyzed
Read-only
Account access
We've audited hundreds of moving company accounts. Here are the most common budget leaks we find:
Moving keywords have some of the highest CPCs in home services. Customers request multiple quotes and often book the cheapest option. Without rapid follow-up (within 5 minutes) and compelling differentiation, you're paying $12+ per click for leads that go to competitors.
Local moves ($300-800), long-distance moves ($2,000-8,000), and commercial moves ($5,000-50,000) require completely different targeting and messaging. Most movers run generic campaigns that fail to address the specific concerns of each move type.
Moving is highly seasonal—70% of moves happen May-September. Running the same budget year-round means overspending in slow months and underspending when demand peaks. Smart movers shift 60-70% of annual budget to peak season.
Real data from LocalIQ 2025 (Moving Services). See how your metrics compare to average moving company advertisers.
$12.5
Average CPC
+138% vs $5.26 average
4.21%
Click-Through Rate
Clicks per impression
5.89%
Conversion Rate
Clicks to leads
$198.45
Cost Per Lead
+183% vs $70.11 average
Not all keywords are created equal. Here's which ones to target and which to avoid for moving company Google Ads.
High-ticket moves ($3,000-10,000). Worth the premium CPC for larger jobs.
Commercial moves are higher margin and often lead to repeat business.
Specialty service with less competition. Higher margins, expertise barrier.
Urgent need = less price shopping. Can charge premium rates.
Signals customer wants comprehensive service, higher average ticket.
DIY movers who won't hire you.
Self-movers renting U-Haul, not hiring a company.
Research phase, not ready to hire.
Pure price shoppers—lowest close rates, highest complaints.
Job seekers, not customers.
Timing matters. Here's when moving company demand peaks and how to allocate your budget throughout the year.
May, June, July, August
Increase budget 40-50% during peak demand
November, December, January, February
Reduce spend or focus on maintenance services
Mornings (7-10am) and evenings (6-9pm) when people plan moves
Good weather drives moving decisions. Also: end of school year, end of month (lease cycles).
Budget recommendations based on real LocalIQ 2025 (Moving Services) data and typical moving company ROI.
Minimum Monthly Budget
$2,500
~13 leads/month
Recommended Range
$3,500-$7,000/month (peak season)
Best ROI for most moving company businesses
Cost Per Customer
$496
At 40% close rate
At $198 CPL and 40% close rate, each customer costs $496 to acquire. Average local move = $1,200, long-distance = $4,500. Focus on larger moves where acquisition cost is smaller percentage of revenue.
Our AI audit checks every aspect of your Google Ads account against moving company-specific best practices.
We check if you're separating local, long-distance, and commercial campaigns—each needs different bidding and messaging.
We identify if DIY keywords ('moving truck rental', 'free boxes') are draining budget meant for full-service customers.
We verify your ads address move type concerns—long distance ads mention licensing, local ads mention same-day availability.
We check if you're tracking quote requests, phone calls, and chat inquiries to measure true cost per lead.
We audit origin vs destination targeting—are you catching people moving TO your city as well as FROM it?
We score landing pages for instant quote forms, trust signals (licenses, insurance, reviews), and clear service descriptions.
Understanding your competition helps you find your edge. Here's what moving company advertisers are up against.
Competition Level
very high
320,000+ monthly searches for 'movers near me' in the US
Main competitors: National chains (Two Men and a Truck, PODS), aggregators (Moving.com), local established movers
How to Win
Your Differentiator
Win with speed (respond within 2 minutes to quotes), specialty services (piano, antiques, senior moves), or guarantees (on-time, damage-free promises).
"The audit found 35% of our budget was going to DIY searchers. After fixing targeting, our quote-to-booking rate jumped from 25% to 42%."
— Moving Company Owner
Pay per audit. Use when you need it.
“$19.99 to find $1,400/mo in waste? Best ROI I've ever gotten.” — Elite Electric, San Diego CA
$19.99 per audit
“Paid for itself in 1 day”
— J.M., Plumber
$17.00 per audit
“Perfect for my 3 locations”
— T.K., Dentist
$15.00 per audit
“Use it monthly, always finds something”
— R.S., HVAC
$10.00 per audit
“Run it for all my clients now”
— M.L., Agency
Common questions about Google Ads for moving company businesses
Successful moving companies typically invest $3,000-$7,000 monthly during peak season (May-August) and $1,500-$3,000 in off-season. Moving has high CPCs ($12.50 average) but also high transaction values. The key is ROI by move type: long-distance and commercial moves justify higher ad spend than local moves. Start with $2,500/month to test, then scale what converts.