Electricians face the highest CPC in home services at $12.18 per click—but also one of the highest conversion rates at 9.08%. The difference between profitable and wasteful campaigns comes down to filtering out DIYers and job seekers who inflate your costs by 25%+.
5 min
Audit time
6
Areas analyzed
Read-only
Account access
We've audited hundreds of electrician accounts. Here are the most common budget leaks we find:
Electrical work attracts massive DIY search volume—'how to replace outlet', 'electrical wiring diagram', 'which wire is hot'. At $12.18 per click (highest in home services), every DIY click is expensive. Without extensive negative keywords, 20-30% of your budget goes to homeowners who think they can do it themselves.
Emergency electrical calls ('no power', 'sparking outlet', 'burning smell electrical') convert at 2-3x the rate of scheduled work but have different intent and urgency. Mixing them in one campaign means generic ads and missed opportunities to capture premium emergency work with urgent-focused messaging and after-hours call handling.
'Electrician' is a career with strong wages, so millions search for 'electrician salary', 'electrician apprenticeship', 'how to become an electrician'. These employment searches have zero commercial intent but trigger your contractor ads. You're paying $12+ per click for someone researching a career change.
Not all keywords are created equal. Here's which ones to target and which to avoid for electrician Google Ads.
'Licensed' modifier signals quality-conscious customer. These are homeowners who value safety and compliance, not price-shoppers.
High-ticket service ($1,500-3,500). Cost searches indicate serious buyer in decision phase, not early research.
Premium CPC but 2-3x conversion rate. Emergency callers hire whoever answers first—speed-to-lead is critical.
Growing service category with less competition than general electrical. EV owners tend to be higher-income, quality-focused.
Lower CPC entry point that often leads to additional work. Inspections frequently uncover panel upgrades, rewiring needs.
Career researchers checking earning potential. No service intent.
DIYers looking for tutorials to do it themselves.
People seeking training and jobs, not electrical services.
DIYers and hobbyists researching how to do their own work.
Aspiring electricians researching certification, not customers.
Timing matters. Here's when electrician demand peaks and how to allocate your budget throughout the year.
May, June, July, October, November
Increase budget 40-50% during peak demand
January, February, March
Reduce spend or focus on maintenance services
Mornings (7-10am) when people discover overnight issues, evenings (5-8pm) when homeowners return to problems
Storm-related power issues drive emergency calls. Lightning strikes, power surges after outages, and generator installation requests spike around severe weather. Pre-build storm campaigns.
Budget recommendations based on real LocalIQ 2025 data and typical electrician ROI.
Minimum Monthly Budget
$2,500
~27 leads/month
Recommended Range
$3,000-$6,000/month
Best ROI for most electrician businesses
Cost Per Customer
$374
At 25% close rate
At $93.69 CPL and 25% close rate, each customer costs $375 to acquire. Average electrical job = $350-500, so you need upsells or repeat business to profit on small jobs. Focus budget on high-ticket services: panel upgrades ($2,000-4,000), EV charger installation ($1,000-2,500), or whole-house rewiring ($8,000+) where single jobs justify acquisition cost.
Our AI audit checks every aspect of your Google Ads account against electrician-specific best practices.
We check if you're separating emergency services (power outages, sparking) from scheduled work (panel upgrades, renovations) and specialty services (EV chargers, solar).
We identify if you're paying for 'electrician salary' or 'how to wire outlet' searches that attract job seekers and DIYers with zero hiring intent.
We verify your emergency ads emphasize 24/7 availability and fast response, while scheduled service ads focus on quality and expertise.
We check if phone calls are tracked—85%+ of electrical leads come via phone. Many electricians unknowingly can't measure what's working.
We audit if your targeting matches your true service area. At $12.18/click, leads outside your zone are extremely expensive waste.
We score pages for electrical trust signals: licensing numbers, insurance verification, manufacturer certifications, and safety emphasis.
Understanding your competition helps you find your edge. Here's what electrician advertisers are up against.
Competition Level
high
140,000+ monthly searches for 'electrician near me' in the US
Main competitors: National franchises (Mr. Electric, Mister Sparky), established local electrical contractors, handymen (for small jobs), and new solo electricians
How to Win
Your Differentiator
Win with specialization (solar installation, EV chargers, commercial), speed (same-day service guarantee), or premium positioning (Master Electrician credentials, premium brand focus).
"We were getting clicks from 'electrician apprenticeship' and 'how to become an electrician' searches—career seekers, not customers. After the audit fixes, our cost per lead dropped 38% and lead quality went way up."
— Electrical Contractor
Pay per audit. Use when you need it.
“$19.99 to find $1,400/mo in waste? Best ROI I've ever gotten.” — Elite Electric, San Diego CA
$19.99 per audit
“Paid for itself in 1 day”
— J.M., Plumber
$17.00 per audit
“Perfect for my 3 locations”
— T.K., Dentist
$15.00 per audit
“Use it monthly, always finds something”
— R.S., HVAC
$10.00 per audit
“Run it for all my clients now”
— M.L., Agency
Common questions about Google Ads for electrician businesses
Most electrical contractors invest $2,500-$6,000 per month on Google Ads, with the range depending on market size, competition, and service mix. Electricians face the highest CPCs in home services ($12.18 average), so adequate budget is essential to generate meaningful lead volume. However, electricians also have one of the highest conversion rates (9.08%), meaning fewer clicks are needed per lead. The key is focusing budget on high-value services. Panel upgrades, EV charger installation, and whole-house rewiring generate $1,500-10,000+ per job, easily justifying higher acquisition costs. Small repair work ($150-300 jobs) is harder to profit on with $93.69 average cost per lead. Start with $2,500/month minimum to generate 25-30 leads, then optimize based on which service categories produce profitable customers.