ROI Calculator

Google Ads ROI for Window Cleaners: What to Expect

Based on industry data, window cleaning company businesses can expect 404% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $1200/month Budget

$1200

Monthly Ad Spend

25

Leads/Month

10

Customers/Month

404%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$1200
÷ Cost Per Lead$48.5
= Leads per Month25
× Close Rate (40%)10 customers
× Average Job Value$605
= Monthly Revenue$6,050

At $48.50 CPL and 40% close rate, each customer costs $121 to acquire. Residential averages $200-400 per cleaning. Commercial contracts: $500-5,000+ per cleaning, recurring quarterly. One commercial contract justifies months of ad spend. Prioritize commercial lead acquisition.

Factors That Affect Window Cleaners ROI

Increases ROI

  • • Higher conversion rate on landing pages
  • • Better keyword targeting (less waste)
  • • Strong follow-up process for leads
  • • Upselling to existing customers

Decreases ROI

  • • Broad match keywords without negatives
  • • Slow lead response time
  • • Poor landing page experience
  • • Not tracking conversions properly