Petco, PetSmart, and mobile vet clinics offer low-cost vaccination and routine care. Full-service veterinary clinics waste budget competing on price for basic services instead of emphasizing comprehensive care and expertise for complex needs.
Emergency vet searches are urgent, high-value, and have different intent than routine care searches. Pet parents will pay premium rates for middle-of-the-night emergencies. Without separate emergency campaigns, you miss capturing these high-margin opportunities.
Dental, surgery, dermatology, and exotic pet care command premium pricing and attract committed pet parents. Generic 'veterinarian near me' campaigns miss pet owners specifically seeking specialists willing to pay more for expertise.
Broad match keywords trigger your veterinary clinic ads for searches like "veterinary clinic jobs" and "veterinary clinic salary". Without negative keywords, you're paying for clicks that will never convert.
Fix: Add comprehensive negative keyword lists and switch high-value keywords to exact match.
Your homepage isn't optimized for conversions. Veterinarians who click ads expecting specific services bounce when they land on a generic page.
Fix: Create dedicated landing pages for each service with clear CTAs and matching message.
You're paying the same CPC at 3 AM as you are during peak hours. But veterinary clinic searches convert differently throughout the day.
Fix: Analyze your conversion data by hour and day, then adjust bids accordingly.
Running the same ads for months means you're leaving performance on the table. Different messages resonate with different veterinary clinic customers.
Fix: Run at least 3 ad variations per ad group and let Google optimize.
These keywords waste budget without delivering customers:
Job seekers, not pet owners.
Career research, not service needs.
People seeking charity services unlikely to become paying clients.
Product shoppers, not vet seekers.
Students, not pet owners.
Two powerful tools for veterinarians to improve your Google Ads performance