Urgent need = premium pricing, less price shopping. High-margin visits.
High volume, people looking for new regular vet. Lifetime value customers.
Specialty service, premium pricing. Committed pet parents.
Niche with less competition. Birds, reptiles, pocket pets = loyal clients.
Specialty positioning attracts committed cat owners willing to pay more.
These keywords drain your budget without delivering quality leads:
Job seekers, not pet owners.
Career research, not service needs.
People seeking charity services unlikely to become paying clients.
Product shoppers, not vet seekers.
Students, not pet owners.
Build campaigns around these specific services:
Wellness exams
Vaccinations
Dental care
Surgery
Emergency care
Boarding
Grooming
Two powerful tools for veterinarians to improve your Google Ads performance