ROI Calculator

Google Ads ROI for Veterinarians: What to Expect

Based on industry data, veterinary clinic businesses can expect 425% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $1500/month Budget

$1500

Monthly Ad Spend

Leads/Month

Customers/Month

425%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$1500

÷ Cost Per Lead$87.65

= Leads per Month17

× Close Rate (50%)9 customers

× Average Job Value$875

= Monthly Revenue$7,875

At $88 CPL and 50% close rate, each new client costs $175. Average new client spends $500 first year, $800+ annually ongoing. One new client's LTV easily exceeds acquisition cost.

Factors That Affect Veterinarians ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

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Budget Guide

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2025 Benchmarks

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Veterinarians Audit

Complete veterinary clinic Google Ads guide