$6.70
Average CPC
+27% vs $5.26 average
4.89%
Average CTR
7.34%
Conversion Rate
$87.65
Cost Per Lead
+25% vs $70.11 average
Source: WordStream 2025 (Healthcare Services)
Not all veterinary clinic keywords cost the same. Here's what you can expect to pay based on search intent:
Urgent need = premium pricing, less price shopping. High-margin visits.
High volume, people looking for new regular vet. Lifetime value customers.
Specialty service, premium pricing. Committed pet parents.
Niche with less competition. Birds, reptiles, pocket pets = loyal clients.
Specialty positioning attracts committed cat owners willing to pay more.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your veterinary clinic campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when veterinary clinic searches convert best. Early evening (5-7pm) when pet owners are home from work and notice health issues
These keywords drain your budget without delivering quality leads:
Job seekers, not pet owners.
Career research, not service needs.
People seeking charity services unlikely to become paying clients.
Product shoppers, not vet seekers.
Students, not pet owners.
At $6.70 per click, here's what you need to generate leads:
Minimum Monthly Budget
$1,500
Recommended Range
$2,500-$4,500/month
At $88 CPL and 50% close rate, each new client costs $175. Average new client spends $500 first year, $800+ annually ongoing. One new client's LTV easily exceeds acquisition cost.