Budget Calculator

How Much Should Veterinarians Spend on Google Ads?

Based on 2025 benchmark data, here's what veterinary clinic businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Veterinarians

$1,500

Minimum Monthly

~16 leads/month

$2,500-$4,500/month

Recommended Range

Best ROI sweet spot

$175

Cost Per Customer

50% close rate

Budget Math for Veterinarians

Average CPC$6.70

Conversion Rate7.34%

Cost Per Lead$87.65

Typical Close Rate50%

Cost Per Customer$175

At $88 CPL and 50% close rate, each new client costs $175. Average new client spends $500 first year, $800+ annually ongoing. One new client's LTV easily exceeds acquisition cost.

Seasonal Budget Adjustments for Veterinarians

Peak Months (Increase Budget)

March, April, May, June

Consider 20-50% budget increase

Slow Months (Conserve Budget)

January, February

Reduce or reallocate spend

Increase budget 25% for spring (preventive care, heartworm). Maintain emergency budget year-round. Puppy/kitten season (spring) is prime new client acquisition time.

Optimize Your Veterinarians Budget

Two powerful tools for veterinarians to improve your Google Ads performance

Analyze Current Spend

See where your budget is going and where you're over/under-spending

$19.99One-time

AI Budget Optimization

Let AI automatically adjust your budget allocation for maximum ROI

From $39/moLearn more

Master Your Google Ads Budget

Budget Mastery Guide

Complete guide to budget optimization

Budget & ROI Guide

Calculate your return on investment

Small Budget Playbook

Make the most of limited budgets

More Veterinarians Google Ads Resources

CPC Benchmarks

Average cost per click for veterinarians

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

ROI Calculator

Expected return on ad spend

2025 Benchmarks

Industry performance metrics

Veterinarians Audit

Complete veterinary clinic Google Ads guide