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2025 Data

Veterinarians Google Ads Benchmarks (2025)

How do veterinary clinic Google Ads campaigns perform? Here are the latest 2025 benchmarks from WordStream 2025 (Healthcare Services).

Veterinarians vs All-Industry Averages

$6.70

Average CPC

27% higher than avg

4.89%

Click-Through Rate

21% lower than avg

7.34%

Conversion Rate

2% lower than avg

$87.65

Cost Per Lead

25% higher than avg

Source: WordStream 2025 (Healthcare Services)

Benchmark Comparison Table

Metric	Veterinarians	All Industries	Difference
Cost Per Click	$6.70	$5.26	+27%
Click-Through Rate	4.89%	6.18%	-21%
Conversion Rate	7.34%	7.52%	-2%
Cost Per Lead	$87.65	$70.11	+25%

Competitive Landscape for Veterinarians

Competition Level

high

Monthly Search Volume

220,000+ monthly searches for 'veterinarian near me' in the US

Main Competitors

VCA, Banfield (in PetSmart), local established practices, low-cost clinics

Your Differentiator

Win with specialization (exotic, dental, cats-only), emergency capabilities, Fear Free certification, or boutique experience (smaller practice, same vet each visit).

How Do YOU Compare?

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Learn More About Google Ads Performance

Metrics Guide

Understand all key metrics

Dashboard Reference

Track the right performance data

Optimization Checklist

Improve your benchmarks

More Veterinarians Google Ads Resources

CPC Benchmarks

Average cost per click for veterinarians

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

ROI Calculator

Expected return on ad spend

Veterinarians Audit

Complete veterinary clinic Google Ads guide