Tree trimming ($150-500) and large tree removal ($1,500-15,000) are vastly different jobs requiring different equipment, crews, and expertise. Generic campaigns attract mostly small jobs, while competitors specifically targeting removal projects capture the high-value work.
Storm damage creates urgent demand where customers will pay premium rates for immediate response. Without dedicated storm response campaigns ready to activate, you miss the highest-margin work of the year.
Stump grinding is a high-margin add-on service that many tree companies neglect in advertising. These customers already have trees removed and just need stump gone—easy upsells with minimal sales effort.
Broad match keywords trigger your tree service company ads for searches like "tree service company jobs" and "tree service company salary". Without negative keywords, you're paying for clicks that will never convert.
Fix: Add comprehensive negative keyword lists and switch high-value keywords to exact match.
Your homepage isn't optimized for conversions. Tree Services who click ads expecting specific services bounce when they land on a generic page.
Fix: Create dedicated landing pages for each service with clear CTAs and matching message.
You're paying the same CPC at 3 AM as you are during peak hours. But tree service company searches convert differently throughout the day.
Fix: Analyze your conversion data by hour and day, then adjust bids accordingly.
Running the same ads for months means you're leaving performance on the table. Different messages resonate with different tree service company customers.
Fix: Run at least 3 ad variations per ad group and let Google optimize.
These keywords waste budget without delivering customers:
Curiosity searches, not service needs.
DIY research, dangerous to encourage.
DIYers buying equipment.
Job seekers, not customers.
People looking for wood-value offset. Time wasters.
Two powerful tools for tree services to improve your Google Ads performance