Budget Calculator

How Much Should Tree Services Spend on Google Ads?

Based on 2025 benchmark data, here's what tree service company businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Tree Services

$1,800

Minimum Monthly

~16 leads/month

$2,500-$5,000/month

Recommended Range

Best ROI sweet spot

$217

Cost Per Customer

50% close rate

Budget Math for Tree Services

Average CPC$7.90

Conversion Rate6.89%

Cost Per Lead$108.67

Typical Close Rate50%

Cost Per Customer$217

At $109 CPL and 50% close rate, each customer costs $217. Average trimming = $350, removal = $1,800. Focus on removal keywords—one large job covers a month of ad spend.

Seasonal Budget Adjustments for Tree Services

Peak Months (Increase Budget)

March, April, October, November

Consider 20-50% budget increase

Slow Months (Conserve Budget)

December, January, February

Reduce or reallocate spend

Maintain moderate budget year-round but be ready to scale 3-5x immediately after major storms. Have storm-response campaigns ready to activate at a moment's notice.

Optimize Your Tree Services Budget

Two powerful tools for tree services to improve your Google Ads performance

Analyze Current Spend

See where your budget is going and where you're over/under-spending

$19.99One-time

AI Budget Optimization

Let AI automatically adjust your budget allocation for maximum ROI

From $39/moLearn more

Master Your Google Ads Budget

Budget Mastery Guide

Complete guide to budget optimization

Budget & ROI Guide

Calculate your return on investment

Small Budget Playbook

Make the most of limited budgets

More Tree Services Google Ads Resources

CPC Benchmarks

Average cost per click for tree services

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

ROI Calculator

Expected return on ad spend

2025 Benchmarks

Industry performance metrics

Tree Services Audit

Complete tree service company Google Ads guide