High-ticket service ($800-5,000+). Worth the premium CPC for large jobs.
Storm damage = urgent need, premium pricing, less price shopping.
High-margin standalone service. Easy jobs, good profit.
Recurring maintenance work. Builds client relationships for larger future jobs.
Specific need, clear urgency (safety concern). Higher ticket than trimming.
These keywords drain your budget without delivering quality leads:
Curiosity searches, not service needs.
DIY research, dangerous to encourage.
DIYers buying equipment.
Job seekers, not customers.
People looking for wood-value offset. Time wasters.
Build campaigns around these specific services:
Tree removal
Tree trimming
Stump grinding
Emergency service
Lot clearing
Pruning
Tree health assessment
Two powerful tools for tree services to improve your Google Ads performance