$7.90
Average CPC
4.56%
Click-Through Rate
6.89%
Conversion Rate
$108.67
Cost Per Lead
Source: LocalIQ 2025 (Landscaping Services)
| Metric | Tree Services | All Industries | Difference |
|---|---|---|---|
| Cost Per Click | $7.90 | $5.26 | +50% |
| Click-Through Rate | 4.56% | 6.18% | -26% |
| Conversion Rate | 6.89% | 7.52% | -8% |
| Cost Per Lead | $108.67 | $70.11 | +55% |
Competition Level
high
Monthly Search Volume
140,000+ monthly searches for 'tree service near me' in the US
Main Competitors
National chains (Davey Tree, Bartlett), regional companies with crane equipment, local owner-operators
Your Differentiator
Win with equipment capability (you have a crane for big jobs), ISA certification, emergency response speed, or specialization (hazardous removals, large tree focus).
CPC Benchmarks
Average cost per click for tree services
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
Tree Services Audit
Complete tree service company Google Ads guide