$7.90
Average CPC
+50% vs $5.26 average
4.56%
Average CTR
6.89%
Conversion Rate
$108.67
Cost Per Lead
+55% vs $70.11 average
Source: LocalIQ 2025 (Landscaping Services)
Not all tree service company keywords cost the same. Here's what you can expect to pay based on search intent:
High-ticket service ($800-5,000+). Worth the premium CPC for large jobs.
Storm damage = urgent need, premium pricing, less price shopping.
High-margin standalone service. Easy jobs, good profit.
Recurring maintenance work. Builds client relationships for larger future jobs.
Specific need, clear urgency (safety concern). Higher ticket than trimming.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your tree service company campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when tree service company searches convert best. Morning hours (7-10am) when homeowners are home and can point out specific concerns
These keywords drain your budget without delivering quality leads:
Curiosity searches, not service needs.
DIY research, dangerous to encourage.
DIYers buying equipment.
Job seekers, not customers.
People looking for wood-value offset. Time wasters.
At $7.90 per click, here's what you need to generate leads:
Minimum Monthly Budget
$1,800
Recommended Range
$2,500-$5,000/month
At $109 CPL and 50% close rate, each customer costs $217. Average trimming = $350, removal = $1,800. Focus on removal keywords—one large job covers a month of ad spend.
Common Mistakes
7 costly Google Ads mistakes for tree services
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Tree Services Audit
Complete tree service company Google Ads guide