Generic painting keywords attract a high volume of small job requests—single rooms, touch-ups, accent walls ($300-800). Meanwhile, whole-home repaints ($5,000-15,000) and commercial projects require specific targeting to capture.
Interior and exterior painting have different seasonality, price points, and decision cycles. Exterior is weather-dependent with higher tickets; interior is year-round. Combining them wastes budget and delivers poor message match.
Commercial painting contracts ($10,000-100,000) provide more consistent revenue than residential one-offs. Without dedicated commercial campaigns, property managers and business owners see residential messaging and look elsewhere.
Broad match keywords trigger your painting contractor ads for searches like "painting contractor jobs" and "painting contractor salary". Without negative keywords, you're paying for clicks that will never convert.
Fix: Add comprehensive negative keyword lists and switch high-value keywords to exact match.
Your homepage isn't optimized for conversions. Painting Contractors who click ads expecting specific services bounce when they land on a generic page.
Fix: Create dedicated landing pages for each service with clear CTAs and matching message.
You're paying the same CPC at 3 AM as you are during peak hours. But painting contractor searches convert differently throughout the day.
Fix: Analyze your conversion data by hour and day, then adjust bids accordingly.
Running the same ads for months means you're leaving performance on the table. Different messages resonate with different painting contractor customers.
Fix: Run at least 3 ad variations per ad group and let Google optimize.
These keywords waste budget without delivering customers:
Inspiration browsers, not ready to hire.
DIY intent, will do it themselves.
Job seekers, not customers.
DIYers buying brushes and paint.
Price shoppers who undervalue quality work.
Two powerful tools for painting contractors to improve your Google Ads performance
CPC Benchmarks
Average cost per click for painting contractors
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Painting Contractors Audit
Complete painting contractor Google Ads guide