ROI Calculator

Google Ads ROI for Painting Contractors: What to Expect

Based on industry data, painting contractor businesses can expect 384% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $1500/month Budget

$1500

Monthly Ad Spend

Leads/Month

Customers/Month

384%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$1500

÷ Cost Per Lead$96.78

= Leads per Month15

× Close Rate (40%)6 customers

× Average Job Value$1,210

= Monthly Revenue$7,260

At $97 CPL and 40% close rate, each customer costs $242. Average interior room = $500, whole house interior = $4,500, exterior = $6,500. Focus on larger projects where acquisition cost is smaller percentage.

Factors That Affect Painting Contractors ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Painting Contractors Google Ads Resources

CPC Benchmarks

Average cost per click for painting contractors

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

2025 Benchmarks

Industry performance metrics

Painting Contractors Audit

Complete painting contractor Google Ads guide