Whole-home intent vs single room. Higher ticket projects.
High-ticket work ($3,000-15,000). Weather-dependent seasonality.
B2B contracts with higher value and repeat potential.
Specialty service with good margins. Kitchen refresh market.
Research phase but large project intent. Worth capturing for follow-up.
These keywords drain your budget without delivering quality leads:
Inspiration browsers, not ready to hire.
DIY intent, will do it themselves.
Job seekers, not customers.
DIYers buying brushes and paint.
Price shoppers who undervalue quality work.
Build campaigns around these specific services:
Interior painting
Exterior painting
Cabinet painting
Commercial painting
Staining
Wallpaper removal
Color consultation
Two powerful tools for painting contractors to improve your Google Ads performance
CPC Benchmarks
Average cost per click for painting contractors
Common Mistakes
7 costly Google Ads mistakes to avoid
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Painting Contractors Audit
Complete painting contractor Google Ads guide