$5.90
Average CPC
+12% vs $5.26 average
4.12%
Average CTR
5.89%
Conversion Rate
$96.78
Cost Per Lead
+38% vs $70.11 average
Source: LocalIQ 2025 (Home Services)
Not all painting contractor keywords cost the same. Here's what you can expect to pay based on search intent:
Whole-home intent vs single room. Higher ticket projects.
High-ticket work ($3,000-15,000). Weather-dependent seasonality.
B2B contracts with higher value and repeat potential.
Specialty service with good margins. Kitchen refresh market.
Research phase but large project intent. Worth capturing for follow-up.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your painting contractor campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when painting contractor searches convert best. Mornings when homeowners are home and available for estimates
These keywords drain your budget without delivering quality leads:
Inspiration browsers, not ready to hire.
DIY intent, will do it themselves.
Job seekers, not customers.
DIYers buying brushes and paint.
Price shoppers who undervalue quality work.
At $5.90 per click, here's what you need to generate leads:
Minimum Monthly Budget
$1,500
Recommended Range
$2,500-$5,000/month
At $97 CPL and 40% close rate, each customer costs $242. Average interior room = $500, whole house interior = $4,500, exterior = $6,500. Focus on larger projects where acquisition cost is smaller percentage.
Common Mistakes
7 costly Google Ads mistakes for painting contractors
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Painting Contractors Audit
Complete painting contractor Google Ads guide