Budget Calculator

How Much Should Painting Contractors Spend on Google Ads?

Based on 2025 benchmark data, here's what painting contractor businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Painting Contractors

$1,500

Minimum Monthly

~15 leads/month

$2,500-$5,000/month

Recommended Range

Best ROI sweet spot

$242

Cost Per Customer

40% close rate

Budget Math for Painting Contractors

Average CPC$5.90

Conversion Rate5.89%

Cost Per Lead$96.78

Typical Close Rate40%

Cost Per Customer$242

At $97 CPL and 40% close rate, each customer costs $242. Average interior room = $500, whole house interior = $4,500, exterior = $6,500. Focus on larger projects where acquisition cost is smaller percentage.

Seasonal Budget Adjustments for Painting Contractors

Peak Months (Increase Budget)

April, May, June, September, October

Consider 20-50% budget increase

Slow Months (Conserve Budget)

December, January, February

Reduce or reallocate spend

Exterior campaigns: heavy March-October, pause November-February in cold climates. Interior: year-round with increase in winter when exterior slows.

Optimize Your Painting Contractors Budget

Two powerful tools for painting contractors to improve your Google Ads performance

Analyze Current Spend

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AI Budget Optimization

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Master Your Google Ads Budget

Budget Mastery Guide

Complete guide to budget optimization

Budget & ROI Guide

Calculate your return on investment

Small Budget Playbook

Make the most of limited budgets

More Painting Contractors Google Ads Resources

CPC Benchmarks

Average cost per click for painting contractors

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

ROI Calculator

Expected return on ad spend

2025 Benchmarks

Industry performance metrics

Painting Contractors Audit

Complete painting contractor Google Ads guide