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2025 Data

Painting Contractors Google Ads Benchmarks (2025)

How do painting contractor Google Ads campaigns perform? Here are the latest 2025 benchmarks from LocalIQ 2025 (Home Services).

Painting Contractors vs All-Industry Averages

$5.90

Average CPC

12% higher than avg

4.12%

Click-Through Rate

33% lower than avg

5.89%

Conversion Rate

22% lower than avg

$96.78

Cost Per Lead

38% higher than avg

Source: LocalIQ 2025 (Home Services)

Benchmark Comparison Table

Metric	Painting Contractors	All Industries	Difference
Cost Per Click	$5.90	$5.26	+12%
Click-Through Rate	4.12%	6.18%	-33%
Conversion Rate	5.89%	7.52%	-22%
Cost Per Lead	$96.78	$70.11	+38%

Competitive Landscape for Painting Contractors

Competition Level

high

Monthly Search Volume

185,000+ monthly searches for 'painters near me' in the US

Main Competitors

CertaPro, Five Star Painting, local established contractors, individual painters

Your Differentiator

Win with specialization (cabinet refinishing, historic homes), speed (available this week when competitors book out), or commercial capability (insurance, OSHA compliance).

How Do YOU Compare?

These are industry averages. Your account could be performing much better—or much worse. Get a complete audit to see your actual metrics vs benchmarks.

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Learn More About Google Ads Performance

Metrics Guide

Understand all key metrics

Dashboard Reference

Track the right performance data

Optimization Checklist

Improve your benchmarks

More Painting Contractors Google Ads Resources

CPC Benchmarks

Average cost per click for painting contractors

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

ROI Calculator

Expected return on ad spend

Painting Contractors Audit

Complete painting contractor Google Ads guide