Landscaping keywords attract massive 'inspiration' search volume—people browsing ideas on Pinterest and Houzz with no near-term hiring intent. 'Backyard landscaping ideas', 'garden design inspiration', and similar searches rarely convert because these people are months away from actual projects. At $8.76 per click, idea-browsers kill your ROI.
Lawn maintenance, landscape installation, and hardscape construction are very different services with different customers and profit margins. Mixing them destroys campaign efficiency. A customer searching 'patio installation cost' needs construction-focused messaging, not 'complete landscaping services' generic ads. Mismatch = low Quality Scores and wasted budget.
Landscaping has enormous DIY content: 'how to lay pavers', 'plant shrubs tutorial', 'build retaining wall'. These Home Depot shoppers are specifically avoiding hiring landscapers. Without thorough negative keywords, 15-20% of your budget goes to people who will never pay for professional service.
Broad match keywords trigger your landscaping company ads for searches like "landscaping company jobs" and "landscaping company salary". Without negative keywords, you're paying for clicks that will never convert.
Fix: Add comprehensive negative keyword lists and switch high-value keywords to exact match.
Your homepage isn't optimized for conversions. Landscaping Companies who click ads expecting specific services bounce when they land on a generic page.
Fix: Create dedicated landing pages for each service with clear CTAs and matching message.
You're paying the same CPC at 3 AM as you are during peak hours. But landscaping company searches convert differently throughout the day.
Fix: Analyze your conversion data by hour and day, then adjust bids accordingly.
Running the same ads for months means you're leaving performance on the table. Different messages resonate with different landscaping company customers.
Fix: Run at least 3 ad variations per ad group and let Google optimize.
These keywords waste budget without delivering customers:
Inspiration browsers collecting Pinterest pins, not ready to hire.
DIYers looking for Home Depot tutorials.
Early-stage browsers months away from any actual project.
Job seekers looking for employment, not homeowners needing landscaping.
People buying materials to do it themselves.
Two powerful tools for landscaping companies to improve your Google Ads performance
CPC Benchmarks
Average cost per click for landscaping companies
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Landscaping Companies Audit
Complete landscaping company Google Ads guide