ROI Calculator

Google Ads ROI for Landscaping Companies: What to Expect

Based on industry data, landscaping company businesses can expect 391% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $2000/month Budget

$2000

Monthly Ad Spend

Leads/Month

Customers/Month

391%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$2000

÷ Cost Per Lead$117.92

= Leads per Month17

× Close Rate (30%)5 customers

× Average Job Value$1,965

= Monthly Revenue$9,825

At $117.92 CPL and 30% close rate, each customer costs $393 to acquire. Lawn maintenance customers have high lifetime value ($150-250/month = $1,800-3,000/year). Hardscape projects ($8,000-25,000) easily justify acquisition cost on single jobs. Focus budget on high-value installation projects and recurring maintenance conversions.

Factors That Affect Landscaping Companies ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Landscaping Companies Google Ads Resources

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Budget Guide

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2025 Benchmarks

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Landscaping Companies Audit

Complete landscaping company Google Ads guide