'Company' signals hiring intent, not idea browsing. 'Near me' adds urgency and local qualification.
Cost research indicates serious buyer in decision phase. High-ticket service ($5,000-20,000+).
'Service' filters for hiring intent. Recurring revenue potential with weekly/biweekly maintenance.
'Build' keyword signals they want professional construction, not just design consultation.
Specific technical service that can't be DIY'd. Signals serious project with good margins.
These keywords drain your budget without delivering quality leads:
Inspiration browsers collecting Pinterest pins, not ready to hire.
DIYers looking for Home Depot tutorials.
Early-stage browsers months away from any actual project.
Job seekers looking for employment, not homeowners needing landscaping.
People buying materials to do it themselves.
Build campaigns around these specific services:
Lawn care
Landscape design
Patio installation
Hardscaping
Irrigation systems
Tree and shrub care
Outdoor lighting
Two powerful tools for landscaping companies to improve your Google Ads performance
CPC Benchmarks
Average cost per click for landscaping companies
Common Mistakes
7 costly Google Ads mistakes to avoid
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Landscaping Companies Audit
Complete landscaping company Google Ads guide