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2025 Data

Landscaping Companies Google Ads Benchmarks (2025)

How do landscaping company Google Ads campaigns perform? Here are the latest 2025 benchmarks from LocalIQ 2025.

Landscaping Companies vs All-Industry Averages

$8.76

Average CPC

67% higher than avg

4.69%

Click-Through Rate

24% lower than avg

6.42%

Conversion Rate

15% lower than avg

$117.92

Cost Per Lead

68% higher than avg

Source: LocalIQ 2025

Benchmark Comparison Table

Metric	Landscaping Companies	All Industries	Difference
Cost Per Click	$8.76	$5.26	+67%
Click-Through Rate	4.69%	6.18%	-24%
Conversion Rate	6.42%	7.52%	-15%
Cost Per Lead	$117.92	$70.11	+68%

Competitive Landscape for Landscaping Companies

Competition Level

high

Monthly Search Volume

95,000+ monthly searches for 'landscaping company near me' in the US

Main Competitors

National franchises (TruGreen, Lawn Doctor), established local landscapers, small mow-and-blow operations, and hardscape specialists

Your Differentiator

Win with specialization (outdoor kitchens, water features), design expertise (show portfolios), maintenance packages (bundled services), or premium positioning (high-end residential estates).

How Do YOU Compare?

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Learn More About Google Ads Performance

Metrics Guide

Understand all key metrics

Dashboard Reference

Track the right performance data

Optimization Checklist

Improve your benchmarks

More Landscaping Companies Google Ads Resources

CPC Benchmarks

Average cost per click for landscaping companies

Common Mistakes

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Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

ROI Calculator

Expected return on ad spend

Landscaping Companies Audit

Complete landscaping company Google Ads guide