Budget Calculator

How Much Should Landscaping Companies Spend on Google Ads?

Based on 2025 benchmark data, here's what landscaping company businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Landscaping Companies

$2,000

Minimum Monthly

~15 leads/month

$2,500-$6,000/month (seasonal flex)

Recommended Range

Best ROI sweet spot

$393

Cost Per Customer

30% close rate

Budget Math for Landscaping Companies

Average CPC$8.76

Conversion Rate6.42%

Cost Per Lead$117.92

Typical Close Rate30%

Cost Per Customer$393

At $117.92 CPL and 30% close rate, each customer costs $393 to acquire. Lawn maintenance customers have high lifetime value ($150-250/month = $1,800-3,000/year). Hardscape projects ($8,000-25,000) easily justify acquisition cost on single jobs. Focus budget on high-value installation projects and recurring maintenance conversions.

Seasonal Budget Adjustments for Landscaping Companies

Peak Months (Increase Budget)

March, April, May, September, October

Consider 20-50% budget increase

Slow Months (Conserve Budget)

December, January, February, July, August

Reduce or reallocate spend

Allocate 50% of annual budget to March-May (spring rush) and 25% to September-October (fall projects). Reduce installation campaigns 60% in winter and hot summer months. Maintain lawn care campaigns year-round in warm climates.

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Two powerful tools for landscaping companies to improve your Google Ads performance

Analyze Current Spend

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AI Budget Optimization

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Master Your Google Ads Budget

Budget Mastery Guide

Complete guide to budget optimization

Budget & ROI Guide

Calculate your return on investment

Small Budget Playbook

Make the most of limited budgets

More Landscaping Companies Google Ads Resources

CPC Benchmarks

Average cost per click for landscaping companies

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

ROI Calculator

Expected return on ad spend

2025 Benchmarks

Industry performance metrics

Landscaping Companies Audit

Complete landscaping company Google Ads guide