$8.76
Average CPC
+67% vs $5.26 average
4.69%
Average CTR
6.42%
Conversion Rate
$117.92
Cost Per Lead
+68% vs $70.11 average
Source: LocalIQ 2025
Not all landscaping company keywords cost the same. Here's what you can expect to pay based on search intent:
'Company' signals hiring intent, not idea browsing. 'Near me' adds urgency and local qualification.
Cost research indicates serious buyer in decision phase. High-ticket service ($5,000-20,000+).
'Service' filters for hiring intent. Recurring revenue potential with weekly/biweekly maintenance.
'Build' keyword signals they want professional construction, not just design consultation.
Specific technical service that can't be DIY'd. Signals serious project with good margins.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your landscaping company campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when landscaping company searches convert best. Weekend mornings (8am-12pm) when homeowners are home viewing their yards. Weekday evenings (5-8pm) for scheduling inquiries.
These keywords drain your budget without delivering quality leads:
Inspiration browsers collecting Pinterest pins, not ready to hire.
DIYers looking for Home Depot tutorials.
Early-stage browsers months away from any actual project.
Job seekers looking for employment, not homeowners needing landscaping.
People buying materials to do it themselves.
At $8.76 per click, here's what you need to generate leads:
Minimum Monthly Budget
$2,000
Recommended Range
$2,500-$6,000/month (seasonal flex)
At $117.92 CPL and 30% close rate, each customer costs $393 to acquire. Lawn maintenance customers have high lifetime value ($150-250/month = $1,800-3,000/year). Hardscape projects ($8,000-25,000) easily justify acquisition cost on single jobs. Focus budget on high-value installation projects and recurring maintenance conversions.
Common Mistakes
7 costly Google Ads mistakes for landscaping companies
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Landscaping Companies Audit
Complete landscaping company Google Ads guide