Carpet cleaning has become highly commoditized. Most searchers are comparing prices across 4-5 companies. Generic 'carpet cleaning' campaigns attract these price-shoppers who book whoever's cheapest, then complain about upsells.
Pet stain removal, oriental rug cleaning, commercial cleaning, and water damage restoration all command premium pricing but require separate targeting. Most carpet cleaners lump everything into generic campaigns, missing higher-margin opportunities.
Commercial carpet cleaning contracts ($500-5,000/month recurring) are worth far more than one-time residential jobs ($150-300). Without separate campaigns, commercial decision-makers see residential pricing and messaging.
Broad match keywords trigger your carpet cleaning company ads for searches like "carpet cleaning company jobs" and "carpet cleaning company salary". Without negative keywords, you're paying for clicks that will never convert.
Fix: Add comprehensive negative keyword lists and switch high-value keywords to exact match.
Your homepage isn't optimized for conversions. Carpet Cleaners who click ads expecting specific services bounce when they land on a generic page.
Fix: Create dedicated landing pages for each service with clear CTAs and matching message.
You're paying the same CPC at 3 AM as you are during peak hours. But carpet cleaning company searches convert differently throughout the day.
Fix: Analyze your conversion data by hour and day, then adjust bids accordingly.
Running the same ads for months means you're leaving performance on the table. Different messages resonate with different carpet cleaning company customers.
Fix: Run at least 3 ad variations per ad group and let Google optimize.
These keywords waste budget without delivering customers:
Extreme price shoppers unlikely to become repeat customers.
DIY searchers, not hiring professionals.
Renting machines to do it themselves.
Pure price shoppers, low margin, high complaint rate.
Buying equipment for DIY, not hiring service.
Two powerful tools for carpet cleaners to improve your Google Ads performance
CPC Benchmarks
Average cost per click for carpet cleaners
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Carpet Cleaners Audit
Complete carpet cleaning company Google Ads guide