Specific problem, willing to pay for specialized treatment. Higher ticket than basic cleaning.
B2B customers = recurring revenue. One contract worth 20+ residential jobs.
Specialty service, premium pricing. Customers have high-value rugs, expect to pay more.
Time-sensitive (move-out deadline), less price-sensitive, often larger jobs.
Emergency service, premium pricing. Time-critical so customers don't shop as much.
These keywords drain your budget without delivering quality leads:
Extreme price shoppers unlikely to become repeat customers.
DIY searchers, not hiring professionals.
Renting machines to do it themselves.
Pure price shoppers, low margin, high complaint rate.
Buying equipment for DIY, not hiring service.
Build campaigns around these specific services:
Residential cleaning
Commercial cleaning
Pet stain removal
Oriental rug cleaning
Upholstery cleaning
Water damage restoration
Tile and grout cleaning
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Carpet Cleaners Audit
Complete carpet cleaning company Google Ads guide