ROI Calculator

Google Ads ROI for Carpet Cleaners: What to Expect

Based on industry data, carpet cleaning company businesses can expect 443% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $1200/month Budget

$1200

Monthly Ad Spend

Leads/Month

Customers/Month

443%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$1200

÷ Cost Per Lead$81.45

= Leads per Month15

× Close Rate (50%)8 customers

× Average Job Value$815

= Monthly Revenue$6,520

At $81 CPL and 50% close rate, each customer costs $163. Average job = $225. Profit margin is thin unless you build repeat customers or land commercial contracts.

Factors That Affect Carpet Cleaners ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Maximize Your Google Ads ROI

Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Carpet Cleaners Google Ads Resources

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Common Mistakes

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Best Keywords

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Budget Guide

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2025 Benchmarks

Industry performance metrics

Carpet Cleaners Audit

Complete carpet cleaning company Google Ads guide