$6.20
Average CPC
+18% vs $5.26 average
4.67%
Average CTR
7.21%
Conversion Rate
$81.45
Cost Per Lead
+16% vs $70.11 average
Source: LocalIQ 2025 (Cleaning Services)
Not all carpet cleaning company keywords cost the same. Here's what you can expect to pay based on search intent:
Specific problem, willing to pay for specialized treatment. Higher ticket than basic cleaning.
B2B customers = recurring revenue. One contract worth 20+ residential jobs.
Specialty service, premium pricing. Customers have high-value rugs, expect to pay more.
Time-sensitive (move-out deadline), less price-sensitive, often larger jobs.
Emergency service, premium pricing. Time-critical so customers don't shop as much.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your carpet cleaning company campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when carpet cleaning company searches convert best. Mornings and early afternoons when homeowners are available for service
These keywords drain your budget without delivering quality leads:
Extreme price shoppers unlikely to become repeat customers.
DIY searchers, not hiring professionals.
Renting machines to do it themselves.
Pure price shoppers, low margin, high complaint rate.
Buying equipment for DIY, not hiring service.
At $6.20 per click, here's what you need to generate leads:
Minimum Monthly Budget
$1,200
Recommended Range
$1,800-$3,500/month
At $81 CPL and 50% close rate, each customer costs $163. Average job = $225. Profit margin is thin unless you build repeat customers or land commercial contracts.
Common Mistakes
7 costly Google Ads mistakes for carpet cleaners
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Carpet Cleaners Audit
Complete carpet cleaning company Google Ads guide