Budget Calculator

How Much Should Carpet Cleaners Spend on Google Ads?

Based on 2025 benchmark data, here's what carpet cleaning company businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Carpet Cleaners

$1,200

Minimum Monthly

~14 leads/month

$1,800-$3,500/month

Recommended Range

Best ROI sweet spot

$163

Cost Per Customer

50% close rate

Budget Math for Carpet Cleaners

Average CPC$6.20

Conversion Rate7.21%

Cost Per Lead$81.45

Typical Close Rate50%

Cost Per Customer$163

At $81 CPL and 50% close rate, each customer costs $163. Average job = $225. Profit margin is thin unless you build repeat customers or land commercial contracts.

Seasonal Budget Adjustments for Carpet Cleaners

Peak Months (Increase Budget)

March, April, September, October

Consider 20-50% budget increase

Slow Months (Conserve Budget)

December, January, February

Reduce or reallocate spend

Increase budget 30% in spring and fall. Reduce December spend but maintain commercial campaigns—offices clean before year-end.

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AI Budget Optimization

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Master Your Google Ads Budget

Budget Mastery Guide

Complete guide to budget optimization

Budget & ROI Guide

Calculate your return on investment

Small Budget Playbook

Make the most of limited budgets

More Carpet Cleaners Google Ads Resources

CPC Benchmarks

Average cost per click for carpet cleaners

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

ROI Calculator

Expected return on ad spend

2025 Benchmarks

Industry performance metrics

Carpet Cleaners Audit

Complete carpet cleaning company Google Ads guide