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2025 Data

Carpet Cleaners Google Ads Benchmarks (2025)

How do carpet cleaning company Google Ads campaigns perform? Here are the latest 2025 benchmarks from LocalIQ 2025 (Cleaning Services).

Carpet Cleaners vs All-Industry Averages

$6.20

Average CPC

18% higher than avg

4.67%

Click-Through Rate

24% lower than avg

7.21%

Conversion Rate

4% lower than avg

$81.45

Cost Per Lead

16% higher than avg

Source: LocalIQ 2025 (Cleaning Services)

Benchmark Comparison Table

Metric	Carpet Cleaners	All Industries	Difference
Cost Per Click	$6.20	$5.26	+18%
Click-Through Rate	4.67%	6.18%	-24%
Conversion Rate	7.21%	7.52%	-4%
Cost Per Lead	$81.45	$70.11	+16%

Competitive Landscape for Carpet Cleaners

Competition Level

high

Monthly Search Volume

200,000+ monthly searches for 'carpet cleaning near me' in the US

Main Competitors

Stanley Steemer, Chem-Dry, Zerorez, local companies, franchise operations

Your Differentiator

Win with specialty services (pet, oriental, commercial), eco-friendly/non-toxic positioning, or service guarantees that reduce purchase risk.

How Do YOU Compare?

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Learn More About Google Ads Performance

Metrics Guide

Understand all key metrics

Dashboard Reference

Track the right performance data

Optimization Checklist

Improve your benchmarks

More Carpet Cleaners Google Ads Resources

CPC Benchmarks

Average cost per click for carpet cleaners

Common Mistakes

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Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

ROI Calculator

Expected return on ad spend

Carpet Cleaners Audit

Complete carpet cleaning company Google Ads guide