'Washer won't spin' and 'refrigerator not cooling' searches are often people diagnosing problems themselves. They'll Google the error code, watch a YouTube video, and attempt the fix. Your ads pay for clicks from people actively trying to avoid calling a repair company.
Someone searching 'dishwasher not working' might be researching whether to repair or replace. These undecided shoppers often call for estimates just to compare against new appliance prices—then buy new instead of repairing. Wasted service calls.
Each appliance brand has different parts availability, repair complexity, and customer demographics. Mixing 'Sub-Zero repair' (luxury, high-ticket) with 'Frigidaire repair' (basic, price-sensitive) in one campaign means one-size-fits-all messaging that serves neither audience well.
Broad match keywords trigger your appliance repair company ads for searches like "appliance repair company jobs" and "appliance repair company salary". Without negative keywords, you're paying for clicks that will never convert.
Fix: Add comprehensive negative keyword lists and switch high-value keywords to exact match.
Your homepage isn't optimized for conversions. Appliance Repair who click ads expecting specific services bounce when they land on a generic page.
Fix: Create dedicated landing pages for each service with clear CTAs and matching message.
You're paying the same CPC at 3 AM as you are during peak hours. But appliance repair company searches convert differently throughout the day.
Fix: Analyze your conversion data by hour and day, then adjust bids accordingly.
Running the same ads for months means you're leaving performance on the table. Different messages resonate with different appliance repair company customers.
Fix: Run at least 3 ad variations per ad group and let Google optimize.
These keywords waste budget without delivering customers:
DIY troubleshooters looking up codes, not calling for service.
DIYers wanting tutorials, not professional repair.
DIY repairers buying parts for self-service.
Undecided shoppers often choosing replacement.
Career seekers, not customers needing repair.
Two powerful tools for appliance repair to improve your Google Ads performance
CPC Benchmarks
Average cost per click for appliance repair
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Appliance Repair Audit
Complete appliance repair company Google Ads guide