Budget Calculator

How Much Should Appliance Repair Spend on Google Ads?

Based on 2025 benchmark data, here's what appliance repair company businesses should budget for Google Ads—and what you can expect in return.

Recommended Budget for Appliance Repair

$2,000

Minimum Monthly

~21 leads/month

$2,500-$5,000/month

Recommended Range

Best ROI sweet spot

$213

Cost Per Customer

40% close rate

Budget Math for Appliance Repair

Average CPC$7.50

Conversion Rate7.68%

Cost Per Lead$85.25

Typical Close Rate40%

Cost Per Customer$213

At $85.25 CPL and 40% close rate, each customer costs $213 to acquire. Average repair ticket: $200-450. First job often breaks even, but appliance repair has high repeat and referral rates. Customers with older homes have multiple appliances and call you first next time.

Seasonal Budget Adjustments for Appliance Repair

Peak Months (Increase Budget)

June, July, August, November, December

Consider 20-50% budget increase

Slow Months (Conserve Budget)

February, March, April

Reduce or reallocate spend

Increase budget 30-50% for summer (refrigerators, AC) and holiday season (ovens, dishwashers). Maintain steady investment spring through fall. Emergency keywords ('same day', 'emergency') justify premium during peaks.

Optimize Your Appliance Repair Budget

Two powerful tools for appliance repair to improve your Google Ads performance

Analyze Current Spend

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AI Budget Optimization

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Master Your Google Ads Budget

Budget Mastery Guide

Complete guide to budget optimization

Budget & ROI Guide

Calculate your return on investment

Small Budget Playbook

Make the most of limited budgets

More Appliance Repair Google Ads Resources

CPC Benchmarks

Average cost per click for appliance repair

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

ROI Calculator

Expected return on ad spend

2025 Benchmarks

Industry performance metrics

Appliance Repair Audit

Complete appliance repair company Google Ads guide