$7.50
Average CPC
5.25%
Click-Through Rate
7.68%
Conversion Rate
$85.25
Cost Per Lead
Source: WordStream 2025 (Home Services)
| Metric | Appliance Repair | All Industries | Difference |
|---|---|---|---|
| Cost Per Click | $7.50 | $5.26 | +43% |
| Click-Through Rate | 5.25% | 6.18% | -15% |
| Conversion Rate | 7.68% | 7.52% | +2% |
| Cost Per Lead | $85.25 | $70.11 | +22% |
Competition Level
high
Monthly Search Volume
110,000+ monthly searches for 'appliance repair near me' in the US
Main Competitors
National franchises (Sears Home Services), manufacturer-authorized servicers, local multi-appliance companies, and specialized single-brand repair
Your Differentiator
Win with same-day/emergency service, premium brand specialization (Sub-Zero, Viking, Wolf), parts inventory for fast repairs, or warranty program partnerships.
CPC Benchmarks
Average cost per click for appliance repair
Common Mistakes
7 costly Google Ads mistakes to avoid
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
Appliance Repair Audit
Complete appliance repair company Google Ads guide