ROI Calculator

Google Ads ROI for Appliance Repair: What to Expect

Based on industry data, appliance repair company businesses can expect 379% ROI from well-optimized Google Ads campaigns. Here's how the math works.

Expected ROI at $2000/month Budget

$2000

Monthly Ad Spend

Leads/Month

Customers/Month

379%

Expected ROI

ROI Calculation Breakdown

Monthly Ad Spend$2000

÷ Cost Per Lead$85.25

= Leads per Month23

× Close Rate (40%)9 customers

× Average Job Value$1,065

= Monthly Revenue$9,585

At $85.25 CPL and 40% close rate, each customer costs $213 to acquire. Average repair ticket: $200-450. First job often breaks even, but appliance repair has high repeat and referral rates. Customers with older homes have multiple appliances and call you first next time.

Factors That Affect Appliance Repair ROI

Increases ROI

• Higher conversion rate on landing pages
• Better keyword targeting (less waste)
• Strong follow-up process for leads
• Upselling to existing customers

Decreases ROI

• Broad match keywords without negatives
• Slow lead response time
• Poor landing page experience
• Not tracking conversions properly

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Metrics Guide

Understand key performance metrics

Budget & ROI Guide

Optimize budget for maximum return

Optimization Checklist

Improve performance step by step

More Appliance Repair Google Ads Resources

CPC Benchmarks

Average cost per click for appliance repair

Common Mistakes

7 costly Google Ads mistakes to avoid

Best Keywords

High-converting keywords to target

Budget Guide

How much to spend on Google Ads

2025 Benchmarks

Industry performance metrics

Appliance Repair Audit

Complete appliance repair company Google Ads guide