$7.50
Average CPC
+43% vs $5.26 average
5.25%
Average CTR
7.68%
Conversion Rate
$85.25
Cost Per Lead
+22% vs $70.11 average
Source: WordStream 2025 (Home Services)
Not all appliance repair company keywords cost the same. Here's what you can expect to pay based on search intent:
'Near me' signals they've decided to call someone, not troubleshoot further.
Brand-specific search indicates specific appliance needing professional help.
'Same day' indicates urgency. Food is spoiling—they're not watching YouTube videos.
'Company' signals they want a business, not DIY tutorials.
'Service' keyword indicates hiring intent, not diagnostic research.
Lower CPCs mean more clicks for your budget. Here are proven strategies:
Google rewards relevant ads with lower CPCs. Match your ad copy to your keywords and ensure your landing page delivers on your ad's promise.
Stop paying for irrelevant clicks. Add negatives like "jobs", "salary", "DIY", and "free" to your appliance repair company campaigns.
Exact match keywords typically have lower CPCs than broad match because you're not bidding on irrelevant variations.
Run ads when appliance repair company searches convert best. Morning (7-10am) when people discover broken appliances. Evening (5-8pm) after work. Weekend mornings when appliance issues disrupt household routines.
These keywords drain your budget without delivering quality leads:
DIY troubleshooters looking up codes, not calling for service.
DIYers wanting tutorials, not professional repair.
DIY repairers buying parts for self-service.
Undecided shoppers often choosing replacement.
Career seekers, not customers needing repair.
At $7.50 per click, here's what you need to generate leads:
Minimum Monthly Budget
$2,000
Recommended Range
$2,500-$5,000/month
At $85.25 CPL and 40% close rate, each customer costs $213 to acquire. Average repair ticket: $200-450. First job often breaks even, but appliance repair has high repeat and referral rates. Customers with older homes have multiple appliances and call you first next time.
Common Mistakes
7 costly Google Ads mistakes for appliance repair
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Appliance Repair Audit
Complete appliance repair company Google Ads guide