'Near me' signals they've decided to call someone, not troubleshoot further.
Brand-specific search indicates specific appliance needing professional help.
'Same day' indicates urgency. Food is spoiling—they're not watching YouTube videos.
'Company' signals they want a business, not DIY tutorials.
'Service' keyword indicates hiring intent, not diagnostic research.
These keywords drain your budget without delivering quality leads:
DIY troubleshooters looking up codes, not calling for service.
DIYers wanting tutorials, not professional repair.
DIY repairers buying parts for self-service.
Undecided shoppers often choosing replacement.
Career seekers, not customers needing repair.
Build campaigns around these specific services:
Refrigerator repair
Washer repair
Dryer repair
Dishwasher repair
Oven repair
Microwave repair
Garbage disposal repair
Two powerful tools for appliance repair to improve your Google Ads performance
CPC Benchmarks
Average cost per click for appliance repair
Common Mistakes
7 costly Google Ads mistakes to avoid
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Appliance Repair Audit
Complete appliance repair company Google Ads guide