When someone's car is trapped or their garage won't close, they need help NOW. These high-intent emergency searches have premium CPCs but also premium conversion rates—if you can answer and dispatch quickly. Leads not responded to within 10 minutes usually call competitors.
Many garage door searches are from homeowners researching DIY repairs or parts. Keywords like 'garage door spring' or 'garage door opener' mix repair seekers with parts shoppers. Without proper filtering, 20-30% of clicks come from DIYers.
New garage door installation ($800-2,500) is a considered purchase; emergency repair ($150-400) is urgent. Mixing them in one campaign means generic messaging that addresses neither audience properly. Installation buyers research; repair buyers act immediately.
Broad match keywords trigger your garage door company ads for searches like "garage door company jobs" and "garage door company salary". Without negative keywords, you're paying for clicks that will never convert.
Fix: Add comprehensive negative keyword lists and switch high-value keywords to exact match.
Your homepage isn't optimized for conversions. Garage Door Companies who click ads expecting specific services bounce when they land on a generic page.
Fix: Create dedicated landing pages for each service with clear CTAs and matching message.
You're paying the same CPC at 3 AM as you are during peak hours. But garage door company searches convert differently throughout the day.
Fix: Analyze your conversion data by hour and day, then adjust bids accordingly.
Running the same ads for months means you're leaving performance on the table. Different messages resonate with different garage door company customers.
Fix: Run at least 3 ad variations per ad group and let Google optimize.
These keywords waste budget without delivering customers:
Parts shoppers doing DIY repairs.
DIY buyers, not hiring professionals.
DIY research, will attempt self-repair first.
Maintenance DIYers, not service customers.
Troubleshooting themselves, not hiring.
Two powerful tools for garage door companies to improve your Google Ads performance
CPC Benchmarks
Average cost per click for garage door companies
Best Keywords
High-converting keywords to target
Budget Guide
How much to spend on Google Ads
ROI Calculator
Expected return on ad spend
2025 Benchmarks
Industry performance metrics
Garage Door Companies Audit
Complete garage door company Google Ads guide